Tilmeld dig

Kronborg Slot


Nr. 10a, 2 sal

3000 Helsingør




Join Us in a World of Stories

- Become Certified in One of the Most Important Leadership Tools of the Future.

Become a CCS - a Master Storyteller!

Tilmeld dig

Kronborg Slot


Nr. 10a, 2 sal

3000 Helsingør


1. What is a certification - and how do you certify?

A certification is a "standardised test prior to receiving a certificate". Not everyone can certify - it requires a specialist or expert format and often comes after many years of 'hands on' training. A certification is a quality stamp of an education - and when you carry the title 'Certified Corporate Storyteller', it shows that you have been through a standardised and professionally delivered content. It adds weight to your CV.

Get Ajour ApS has been in the market for strategic storytelling for more than ten years, has published several critically acclaimed books on the subject under the agency's publishing house 'Get Ajour Forlag' and has plenty of experience from large companies and organisations working with the method. The founder of the storytelling agency has several international as well as Danish degree programmes in communication, journalism, editorial management and literary communication - and draws on 15 years as a journalist and editor in the media industry. All of this form the basis of the 'Corporate storytelling' programme - combined in what you might call a "Maggi cube" of knowledge and experience - in a final certification.

We have chosen to certify our training to ensure that after completing the training, participants have acquired and tested their own storytelling methods to such an extent that they can apply and adapt them to their own organisation from day one.

2. How practical is the training?

Storytelling is a practice based discipline. Therefore the skills of the method are best rooted in a practical environment. There needs to be room for trial and error and planned practical training - both inside and outside the programme.

For the same reason, the CCS programme is highly practical and everyday-focused. Only module 1 of the 6 modules in the programme - the so-called 'foundation' - focuses on the theory behind the method. After that, participants are introduced to different training paths, tools and methods for finding their own stories, solving problems and uncovering stories that match their personal needs.

3. How much time (hours) do I need to put into the programme in addition to the scheduled days?

We recognise that all students on the CCS programme have a management job and a busy everyday life. The programme is therefore structured so that it can be combined with your normal workday. Between the modules we give you time for the necessary preparation and practical training.

As with any other training, the more you train, the more skilled you get. We have organised the days so that "being prepared" means simply attending the 8 scheduled days. How many extra hours you spend is up to you - but we recommend around 3-4 additional days to get the most out of your training.

4. What is the case & the associated case companies for the programme?

To make the certification as realistic and educational as possible, we have asked a select group of case companies to participate. They will set an assignment, share their experiences and assess their performance.

The case that the participating companies present to our students is based on a situation or problem they are facing themselves. The requirement for the company is that the participating manager practices storytelling in everyday life and is familiar with the benefits and challenges of the method.

The case company presents their current problem in Module 3 of the programme, after which the students are divided into groups of 2-3 people - and asked to solve it.

The students get help with their work in Modules 4 and 5 - working practically and solution-oriented in the company of the programme's teachers towards the actual certification, which takes place in Module 6. There is time for a meeting with the case company (digitally) to ask follow-up questions - as well as the opportunity to discuss theories, methods and tools learned during the programme - both with the case company and storycoaching storytellers from Get Ajour ApS. There is also time to work practically with body language and presentation techniques so that the students' findings are presented in the best possible way during the certification.

The certification takes place on the last day of the programme. Here, the students present their solutions to the case company in question, after which feedback and perspective is given on the chosen storytelling.

5. Who are the other participants? Do you have to be in an executive position to register?

The programme is targeted at managers and people with strategic responsibility. We make this distinction to ensure a common professional starting point as well as targeted sparring, knowledge sharing and exchange of experience in the class.

It is therefore a requirement for participation in the Certified Corporate Storyteller programme that you are a manager or have managerial responsibility. You will be able to mirror yourself in the profiles of others, but meet leaders from a wide range of different types of companies and organisations.

Contact us at info@getajour.dk if you are uncertain whether your profile fit the programme.

6. Is it an advantage to have more managers from my organisation participating??

It will certainly be an advantage if several people from the same company participate in the programme. This will create synergies when working with strategic storytelling afterwards - at home in your own organisation.

But don't despair if you're the only one from your company who gets to take a 'Certified Corporate Storyteller' programme - a big part of the benefits of the programme is a strong network of like-minded people, which is why we offer all case companies, current and former students alike, membership of our alumni network. A forum that meets annually to share knowledge, exchange experiences and learn the latest in strategic storytelling.

The Alumni Network is located at Kronborg Castle - and has its very own platform for dialogue and idea exchange at www.getajour.dk (password protected)

7. Where does the programme take place?

Storytelling is centred around sensory activation, so we have chosen to hold the training in beautiful surroundings that exude centuries of history and countless peoples' destinies.

You will experience productive days and quiet nights at Denmark's youngest castle - Egelund Castle in North Zealand (Hillerødvejen 92, DK-3480 Fredensborg) - packed with important Danish history and personal passions from our former Queen Louise. In addition, there are two full working days at Kronborg Castle with the world-renowned theatre HamletScenen (Kronborg nr. 16, DK-3000 Helsingør).

8. How does the alumni network work?

After completing the Certified Corporate Storyteller programme, we offer all students a place in the exclusive alumni network: CCS Alumne.

Here you will have the opportunity to share knowledge with all current and former participants, teachers and case companies that have participated in the programme.

Once a year, we invite the alumni network to Kronborg Castle for an event. Here, lectures are given by national and international storytelling personalities - and there is room for both knowledge sharing and valuable networking.

9. Which language is the training material in?

The programme is offered in both Danish and English. The first programme - starting in May 2024 - will be conducted in Danish only. Subsequently, the English website, course material and teaching will be available in English.

10. How often will the training be offered?

At the time of writing, only the current teaching programme is fixed, starting 14 May, 2024.

The goal is to launch additional CCS programmes for managers 1-2 times a year - and to follow up with so-called 'master classes' for non-managers. These master classes will be 4 days long and contain many of the same learning modules as the CCS programme. However, there will not be a 'certification' at the end, and there will only be one internship.

At Get Ajour ApS' Master Class, professionals such as communication, marketing and HR consultants, salespeople, project managers and scientists will be able to participate in a programme with targeted content and practical exercises for their specific profession.