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corporate storytelling

CORPORATE STORYTELLING

The corporations of the future make a difference

Leaders of the future are storytellers

Employees of the future are company ambassadors

Are You Ready for The Future?

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Great stories from everyday life motivate, create engagement, strengthen culture, explain strategy and cultivate community. That's why they should be an integral part of a leader's toolkit.

Cultivate your leadership narrative - who you are, what you stand for and why what you create together is important. Your employees follow you, not your title. Your story matters.

The important core story clarifies the organisation's values, DNA and purpose. It also helps to attract - and retain - the right people.

When you apply strategic storytelling in your everyday life as a manager, you increase motivation, give routines meaning and boost employee pride.

One more bullet: Well chosen and skilfully delivered, strategic storytelling helps you stand out and be remembered. Competitors can copy your product, service, price and idea - they cannot copy your story.

ABOUT CORPORATE STORYTELLING

We live in a changing world. In a time that is thoroughly digitised and increasingly value-driven. In a professional everyday life that to a much greater extent than before helps define who we are, what we stand for and which values we find important.


Future generations are asking questions, want a work-life-balance and a life well spent. They value climate, human rights, sustainability, a healthy working environment and valuable stories about what they support and do. They want to contribute to a good cause and are more than happy to walk away from a bad one.

As a manager, leader and key strategic person, people notice what you say yes - but also no - to. How you spend your time and manage to balance your work and personal life. What you shine a light on, and what you leave in the shadows.

 

In such a world, it pays to be in control of the narrative. To be able to tell, retell and emphasise the purpose of the business. Presenting the strategy in action, creating followership and ensuring a 'gut feeling' in the many shifts of everyday life. Being able to tell - both locally and internationally - what you, your department, your company and your country stand for.


stories unify us

Stories are the glue of business. Strategic storytelling helps you show empathy, understanding, authenticity and presence in your leadership role. It enables you to listen, decode and present your organisation's stories so they motivate, engage, are remembered and passed on.

The unifying stories give the strategy 'legs to walk on' and give meaning to the business' structure because it is truthful, experienced and lived. Because it is connected to everyday tasks, rooted in everyday life and has real value for the target group.

And the reason for the power of stories lies in our history. In the stories of the family, the company and society around the campfire, the hearth, the dining, writing and meeting table. In the passing of time and the conversations of generations.

STORIes HAVE AN EFFECT ON BOTH PEOPLE AND THE BOTTOM LINE

Researchers in the US and Europe have demonstrated the power of stories in numerous studies. They have presented data showing how the brain responds to narratives, how well-told and sensory-activating stories drive product sales. How valuable stories from a company's everyday life can promote understanding, collaboration and engagement across cultures and subcultures.

All of this will of course be covered in the Certified Corporate Storyteller programme. We'll dive into the strategy, biology and practical exercises that will make you better at engaging, retaining and motivating your audience.

Tilmeld dig

Kronborg Slot

’Secondløjtnantskolen’

Nr. 10a, 2 sal

3000 Helsingør

info@getajour.dk

Stories are central to our understanding of the world and ourselves. They make us shudder, laugh, gasp with delight, repeat successes and walk away from mistakes. They add value, trigger our memories and give us food for thought. And that's exactly why they make us buy or not.

Anja Klemp | Get Ajour

The ability to tell the right story at the right time is emerging as an essential leadership skill to cope with, and get business results in the turbulent world of the 21st. century.

Steve Denning |

Former director of

The World Bank

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